Most business owners don't have a solution problem. They have a diagnosis problem. Look closely at almost any business that's struggling, and you'll find someone working incredibly hard on the wrong thing. They're pouring energy, money and hope into fixes — but the fixes are aimed at symptoms, not causes. And because the aim is off, the effort mostly evaporates. This is one of the most expensive mistakes you can make, and it's also one of the easiest to fall into. When someth